Competitive Intelligence (CI)

One of the foundations of business is competition.  At Polidigital, before we start working on any project we have to first find out: who is the competition and what are they doing?  Competitive Intelligence (CI) is a critical move in our business chess game.

Often companies over look Competitive Intelligence in online strategy.  Evaluating what your competition is doing online will build a strong base for your internet strategy.  We can see where they have succeeded, failed and, most importantly, opportunities that they have missed.